Twixl Publisher

Twixl Publisher

Apps Built with Twixl Publisher

The Hollywood Reporter App

Twixl-built for Today’s Film News



The Hollywood Reporter (THR) launched in 1930 and was the first Hollywood-based daily trade newspaper covering the entertainment industry. Known for being brash, opinionated, gossipy, and breezily written, the paper was single-minded in its dedication to delivering "today's film news today.” With that same laser focus, THR approached MEI about Twixl Publisher, with the goal to find a cost-effective mobile app solution that would continue to provide value to their subscribers and to meet its aggressive deadline to migrate from their previous digital publishing solution. Twixl and MEI easily met the challenge with a smooth transition.

Experience THR on the Twixl Publisher platform today. This mobile app is a free download but requires a single issue purchase or subscription to access the issues.


Human Rights Campaign’s Equality Magazine

Built with Twixl Publisher and TruAuthor


Human Rights Campaign (HRC) has over 1.5 million members and their quarterly publication for members, Equality Magazine, has the largest LGBTQ circulation in the country. In 2010, HRC decided to take Equality Magazine digital because over half their web visitors were mobile and they wanted to expose their excellent editorial work online, extending their social media experience and increasing their digital footprint. With the rise of digital, everything changed from the way they wrote a report to the way they published. HRC started with an iPad app, then extended into the Apple Newsstand. Now they have an iPhone app and continue to look for new ways to use great content, have additional presence across channels, and get their message out there. Historically, since it has been a print piece, the magazine was slower to transition to an online property. Because the printing and mailing process can take such a long time between when they put the magazine to bed and when it gets into the hands of members, now readers get a sneak peak and see work right away. The ROI from speed and efficiency HRC gets from Twixl and TruAuthor cannot be overstated because of all the time, energy, staff, and internal resources that go into producing the magazine. And members get the benefit of their tablet and their phone, providing two more opportunities to connect and interact.

"MEI has done a great job helping us to refine our process, become more efficient, and expand our reach by introducing a phone app, while continuing to be mindful of cost. That is why we moved to TruEdit for content creation and Twixl Publisher for the mobile app. [We created the Equality Magazine app] to expand our audience with this additional point of contact by making it freely available. [Some] may not have a supportive community, we want to show them via digital that there is a big world out there, that they can be loved and accepted exactly the way they are. Digital allows us to reach the people most in need, right where they are.” ~Anastasia Khoo, CMO, HRC

The Equality Magazine app is the first North American app built on the Twixl Publisher 5 platform with content created in TruAuthor, the responsive HTML authoring tool available in TruEdit. The summer 2016 issue consists of responsive HTML pages that perform well on phone and tablet devices.

The app, which includes current and back issues, is available for iOS devices on the App Store as well as Andriod devices on Google Play.

Billboard Magazine mobile app

Twixl-built and on the charts



Prometheus Global Media is a New York City-based B2B media company that publishes major entertainment industry trade publications and their associated digital properties, including Adweek, Backstage, Billboard, Film Journal International, and The Hollywood Reporter. Founded in 1884, Billboard Magazine is best known for its music charts, including the Billboard Hot 100, tracking the most popular songs and albums in different genres. In the 1900s, it covered the entertainment industry, such as circuses, fairs and burlesque shows. Fast forward to today and Billboard Magazine needed a mobile app platform that provided readers with a digital experience across its mobile device and online magazine audiences.

They selected Twixl Publisher because it is easy-to-use, migration-ready from other legacy digital publishing platforms, and provides exceptional mobile app functionality today with the capability to enrich the digital experience into the future.

Experience Billboard Magazine on the Twixl Publisher platform today - do we need to say free download but requires single issue purchase or subscription to access the issues?

Farm & Ranch Living


Farm & Ranch Living celebrates the proud heritage and everyday joys of earning a living on the land. For over 35 years, the magazine has featured month-long diaries from farmers and ranchers all across North America, favorite old-time farming and modern rural living stories, and vivid photo essays capturing our passion for restoring heirloom tractors and trucks.

The Family Handyman


The Family Handyman delivers expert and understandable advice for do-it-yourselfers that want to save money and take pride in the accomplishment of fixing everything from plumbing problems and appliance repairs, to building bookcases or even a shed! Each issue has how-to videos and step-by-step photography that simplify and demystify even the most complicated of home improvements.

Our Canada


Our Canada is a magazine like no other, where the readers—everyday Canadians—are the writers. Canadians share share their stories, family history, home recipes, favorite locales and underlying pride in being Canadian. Stunning photography shows the people, places, wildlife and natural wonders that make Canada the best place in the world to call home. Experience this shared celebration of all-things Canadian via Our Canada's app for the iPad.

neaToday Magazine


The National Education Association (NEA) is the nation's largest professional employee organization. Committed to advancing the cause of public education, NEA's 3 million members work at every level of education—from pre-school to university graduate programs. NEA Today delivers all the public education news and opinions found in the magazine, plus exclusive interactive and multimedia content.

Reader's Digest


Founded in 1922 with a newly reimagined interactive version for the iPad and iPhone, Reader's Digest features useful tips for health, work, food, relationships, home and money expertly curated from hundreds of top sources. Read inspiring profiles of real-life people, dramas, funny stories, and news round-ups that keep you up-to-date on your favorite American topics. Expect exclusive columns, comics, jokes, videos, and slideshows in every issue. Features easy-to-use interface and on-demand content.


Informatif, divertissant et enrichissant, le magazine Sélection du Reader’s Digest vous livre chaque mois des textes inspirants, des reportages percutants et des conseils pratiques qui vous divertissent et vous aident à vivre mieux.

Découvrez le magazine Sélection sous un jour nouveau grâce à sa version numérique pour iPad. Dans ce nouveau format interactif de Sélection, vous retrouvez le même excellent contenu éditorial que celui de notre version imprimée, mais en plus, cette version iPad est enrichie de contenu exclusif et de compléments d’information qui promettent de vous offrir une expérience de lecture améliorée.



Best Health


Like our print magazine, the Best Health app empowers, inspires and connects Canadian women through a unique, four-pillared approach—Look Great, Get Healthy, Eat Well, and Embrace Life.

You’ll find the same savvy wellness information, beauty advice, expert opinions, easy recipes and lifestyle tips that you’ve come to love in our print magazine, enhanced with videos, slideshows, quizzes and much more exclusive content designed to help you live better and feel great!

Country Woman


Country Woman celebrates the spirited group of women whose passion for the rural lifestyle comes through in their love of crafts, cooking, gardening and their dedication to home, family and community. Started in 1970, every issue provides inspiration for country living through heartwarming stories, healthy and quick recipes, fun crafts, household hints, hands-on renovations, and down-to-earth gardening advice.

Hawaii Magazine

Hawaii Magazine: Hawaii Magazine has over 200,000 bi-monthly readers and has been the largest paid circulation magazine on the islands since 1984. Experience the best the islands have to offer on your iPad or iPhone or mobile device. Read stories about history, culture, landscape and ideas for getting the most out of your Hawaiian vacation, from dining to top attractions and beaches. Gorgeous photos remind you again and again why Hawaii is perhaps the most extraordinary place on earth.



Cape Cod Home

Cape Cod Home: Cape Cod Home magazine is the Cape and Islands best resource for classic architecture and interior and landscape design inspiration. Beautiful photography and vivid articles with hands-on expert advice make Cape Cod Home your goto for fresh ideas on design, building, renovation, cooking, entertaining, gardening, decorating and home care.



Birds & Bloom


Birds & Blooms is the #1 backyard birding and gardening magazine in the United States with more than 1 million subscribers. Published bi-monthly over the last 20 years, the magazine focuses on the "beauty in your own backyard" with a mix of expert advice and personal stories covering a wide range of topics such as attracting hummingbirds, building birdhouses, gardening for butterflies, feeding birds for less, growing veggies, tales of readers’ birding experiences, and more.

Taste of Home


Cook like you’ve never cooked before! The iPad edition of Taste of Home is now available! Download our app free of charge and then purchase individual copies, starting with our inaugural February/March 2012 issue. Or subscribe and have the magazine of the world’s largest community of home cooks delivered straight to your tablet without missing a single reader-submitted, test-kitchen approved recipe, all guaranteed to work in your kitchen and your life.

Experience the Best of Cape Cod Magazine in the lifestyle app!

Cape Cod Magazine has covered the best life has to offer for residents and visitors alike in Cape Cod, Nantucket, and Martha’s Vineyard since 1979. As their readership evolved to seek information in new ways, Cape Cod Magazine wanted to be at the forefront of delivering information via mobile devices, reach those without access to newsstands, and that enjoy getting their Cape Cod fix on the go. So, they turned to MEI to help them implement their mobile platform strategy using Twixl Publisher: to deliver more content to social, online and mobile, giving their audience more ways to easily find all the resources they need about Cape Cod and the Islands. There are two exciting new apps now available from Cape Cod Magazine:

Best of Cape Cod & The Islands App is a free download that gives access to all the ‘Best of Readers’ Choice’ awards by region in all 64 unique categories with dining, food, lodging and shopping conveniently mapped, includes beautiful award-winning photography, and even allows photo uploads for contest entries right from the phone!


Cape Cod Life Magazine includes in-depth features, gorgeous photography, gardening tips, recipes and the hands-down best resource for seaside dining, fun activities, shopping from art to antiques, and getaways ranging from B&Bs to exclusive resorts. Create the perfect Cape Cod and Islands paradise with access to online digital content and the full featured app with a one month free trial with an annual subscription, or purchase individual issues for download.


Air & Space Magazine Enables Access Anywhere

Smithsonian Air & Space App


The Smithsonian Institution’s National Air and Space Museum maintains the largest collection of historic air and spacecraft in the world, in addition to being a research center for planetary science and geophysics. Air & Space Magazine has been delighting aerospace enthusiasts bi-monthly since April 1986 with the best behind the scenes industry scoop on their favorite subject. The magazine spans every era of aviation and space exploration, publishing extensively about the museum collection and the latest research on the history and science of flight. Articles range from who manned German Zeppelins to Antarctic weather and Apollo Mission plans.

Now aerospace aficionados can keep up with the latest news while on the go with the new mobile app available for Android and iOS devices. The Air & Space Magazine app comes with a free sample to get readers dreaming of space, aviation, and the science that makes it possible to reach for the stars and beyond. Download the app today to get unfettered access anytime, anywhere to all things aerospace and awesome!



Country brings the breathtaking beauty and enduring values of the American countryside right into your home. Download the free app to purchase individual issues or subscribe, so you don’t miss a single inspiring preservation story or hilarious tall tale. Country blends photos from some of North America’s finest scenic photographers with authentic reader-written stories that celebrate the rewards of rural life, including country kids, favorite animals, memorable country neighbors, small towns with character, and treasured traditions.

Marcolina Design

Visually Rich, Cost-Effective Moving Design Portfolio App



Marcolina Design set out to build a mobile app to showcase their design portfolio. They wanted to create a rich interactive content experience with video and animations without having to do any custom development. They found Twixl Publisher to be cost-effective and super efficient. Esthetically beautiful and engagingly interactive, the Moving Design portfolio app from Marcolina Design draws from the studio’s 25 years of digital design experience to present a fascinating collection of design approaches and treatments for different types of projects. For those looking for tips, this app also includes a designer’s guide to best mobile design practices for tablets.

Novagradac and Company

Market and Tax Credit Expertise
Twixl-built, Mobile Delivered


Novogradac and Company is a national certified public accounting and consulting firm with more than 20 offices nationwide. Their clients represent a broad range of industries, with a major emphasis in the real estate sector and focus on affordable housing, community development, historic preservation and renewable energy fields. They provide a full spectrum of audit, tax, valuation, expert witness and litigation support, property compliance and general consulting services. With the desire to offer their extensive proprietary market analysis, expert commentary, and credit expertise to existing and potential clients, Novagradac wanted to create a user-friendly mobile app. Being cost-conscious, deadline driven, and wanting to remain unencumbered by digital drama or a poor user experience, they partnered with MEI and Twixl Publisher to deliver the Novogradac Journal of Tax Credits, a freely available app for tablets and phones.

Get to Know Twixl Publisher with Our Free Template Files

Twixl Slideshow Download

Any InDesign user who has been under a deadline knows that templates are the unsung, heroic tools of their trade. Because if used correctly, templates make laying out pages and repetitive tasks straightforward and simple, giving teams the time they need to put out great content. This Twixl Publisher Slideshow Booster package (3.5 MB .zip) includes:

• PDF of InDesign CC layout file with instructions (.pdf)

• InDesign CC layout file, set up for vertical iPad app (.idml)

• InDesign library file that includes the Twixl Slideshow Sample (.indl)

• Collection of sample images and manuscript