AdforceX Version 2.5

IMPORTANT NOTICE: MEI’s new AdforceX ad layout system is compatible with macOS® X 10.14 Mojave, macOS 10.15 Catalina and macOS 11 Big Sur only.

AdforceX Version 2.5

IMPORTANT NOTICE: MEI’s new AdforceX ad layout system is compatible with macOS® X 10.14 Mojave, macOS 10.15 Catalina and macOS 11 Big Sur only.


AdforceX is the newest member of our award-winning Page Director® Series of ad layout solutions — one that has been completely redesigned to take full advantage of the modern macOS® technology. You can run AdforceX on 10.14 Mojave, 10.15 Catalina and 11.0 Big Sur (including machines with M1 processors). Plus, AdforceX has been built to work side by side with our AdImport, Fido and Split & Folio Plug-ins for Adobe® InDesign® CC 2019, 2020 and 2021, Mac and Windows.

Just Released: AdforceX 2.5 with these new features!

User-Definable Conflict Rules
AdforceX 2.5 adds a comprehensive Conflict Rules manager for creating, editing and saving custom conflict rules, allowing you to control ad placements. For example, a conflict rule can be created to prevent competitive ads from being placed on the same page or spread, or to prevent two full-page ads on the same spread, or to control placement of house ads. Conflict rules can prevent ads from being placed in a conflicting manner by dragging and dropping them from the runsheet, by selecting Place All in the runsheet header, or via auto placement using Layouts. Conflict rules will also inform you when an ad about to be manually placed violates a conflict rule.

Runsheet Arrangements
AdforceX 2.5 introduces the Arrangements editor in the runsheet. Arrangements are collections of runsheet columns and their formats as you have organized them. You can use arrangements to quickly switch between multiple runsheet views that dynamically change the order, formatting and functionality of the runsheet. Arrangements include not only sets of columns and their attributes, but also the selected sort and filter for the view. So when you select a saved arrangement, not only are the columns restored, but saved sort and filter are applied. These changes allow you to very rapidly sequence between any arrangement you want in parallel with workflow.

Pagination Manager
Based on the original tool that was introduced in our ALS and AdForce products, the Pagination Manager in AdforceX 2.5 allows you to calculate page count requirements based on a number of user-specified factors, including minimum editorial hole, minimum pages, open pages and preferred target ad percentage. Since some publications determine the number of pages in an issue by applying formulas to the actual ad linage booked for that issue, the Pagination Manager in AdforceX 2.5 can determine the number of pages needed to reach the desired ad percentage for the issue by using its pagination calculator, and can also apply stored Issue Configurations to the result.

Enhanced Request Pages
AdforceX 2.5 introduces a radical change to the request page logic. Previously, you could only specify a single page as a request. But that mechanism ruled out any other possibilities, such as, for instance, saying “I want this to appear in the last half of the book”, or “this goes on the back page or inside back page” or “this can go between pages 10 and 20.” AdforceX 2.5 adds additional mechanisms for the Request Page field for an ad, allowing a comprehensive specification of an ad’s request that can include page ranges, special tags (only left pages, or the back page, or inside front cover), as well as multiple page requests (for example: any page before page 10, or the centerfold, or the last third of the book).


Simply Our Best Ever Ad Layout Solution

With a completely new, streamlined set of interfaces, AdforceX makes the ad dummying process easier and more intuitive than ever with these capabilities:

  • Contextual menus for quick and convenient access to page and runsheet actions

  • Ad dummying with image views

  • Page filtering along with runsheet filtering

  • Pages and Runsheet Inspectors for viewing and batch changing information about ads, pages and placements

  • Views Inspector for reviewing the issue based selective criteria

  • Layout view displaying the issue as a miniaturized graphic representation of pages and ads

  • Built-in linking intelligence that automatically links ads to their digital files

  • Layouts palette to build comprehensive auto layout processes

  • Issue template management for efficient access and reuse of issue setups

  • Physical sectioning with automatic section folios combined with logical sections allowing precise ad placements

  • Definable issue configurations to automate section structures and page color assignments

  • Customizable Issue Interfaces

  • Multiple column models and page sizes in the same issue


Easy adoption for ALS and AdForce customers

Our customers have relied on our ad layout solutions, day in and day out, for years. To make sure it’s easy to adopt AdforceX, we built an intelligent import process that brings in your ALS or AdForce preferences. This  ensures that your configurations and import setups that align with your front-end data will work with AdforceX right from the start.


Plenty of help to guide your way

AdforceX has an abundance of tool tips displaying descriptions and usage for every aspect of the application. And the Help menu has all the instructional documentation to help you learn how to configure and use the new software. Click on a topic and it opens in your browser. You can find whatever you need as you work with AdforceX, or download a PDF to refer to it anytime.


Same tried and true features

On top of it all, AdforceX has all the key capabilities our customers have come to expect from our ad layout solutions:


Keeps track of color placements, page and section requests, pickups and a host of other requirements.


Imports tab-delimited runsheet files from any electronic order-entry system.


Supports a wide array of customizable page and issue attributes.


Controls double truck placements and accurately exports bleed ads to InDesign.


Flows ads automatically, by drag-and-drop, or a combination of both.


Manages ad conflicts and even shows you a potential conflict as you drag and drop ads.


Links ads to their digital file paths without requiring file path entries in the runsheet.


Multidirectional flow controls allow forward, backward or random ad distribution.


Completed issues and pages can be opened in InDesign with ad links, folios and all the other layout information inherited.


System Requirements for AdforceX 2.5

Macintosh computer with Intel processor for macOS 10.14 Mojave and macOS 10.15 Catalina, and with Intel or ARM processor for macOS 11 Big Sur.
4 GB RAM

AdforceX layouts can be opened InDesign using our AdImport Plug-in for CC 2019, 2020 or 2021 on Mac or Windows.

Click here to see the full compatibility chart