Hudson Projects Rocks a New Sales Enablement App for Sound United

Sound United is on a mission to bring joy to the world through sound. To help deliver their message, they needed an interactive sales enablement app that their sales team could use to guide visitors through a diverse array of unique audio brands, including the likes of Denon, Polk, Marantz and Definitive Technology. They turned to Hudson Projects, a top-notch design and marketing firm, to produce the high-quality tablet app, which the sales team used last month at the Consumer Technology Association Conference in Las Vegas.

Hudson Projects relied on the app experts at MEI, along with the Twixl Publisher app platform,  to handle the technical execution, so that they could remain focused on designing an engaging brand experience for their client, Sound United.

“MEI and Twixl were key ingredients that enabled us to deliver the art and branding experience we wanted to achieve without having to sweat the technical. It was a great collaboration that allowed us to focus on doing what we do best – the design – and leave the technical challenge to our partners.”

— Michael Laddey, Hudson Projects

In the end, Sound United was able to turn to Hudson Projects to deliver a stellar app within a short timeline, while holding up to the high-quality standards of the brand. And during the process, Hudson Projects was able to remain focused on the creative work they do so well, by leaving the technical challenges to MEI and Twixl Publisher.