TruEdit President’s Day Webinar

In the spirit of the holiday, MEI’s Creative Director Will Steuber and Senior Director of Business Development Brett Kizner began our President’s Day webinar by acknowledging how White House communications and national media coverage have changed significantly in the age of technology. Harkening back to the days of President Lincoln’s Gettysburg Address, the audience of the American people could only receive messaging through one channel, at one time. Comparatively, in today’s world of mobile technology, presidential communications are as frequent and ubiquitous as any other content out there – and streamed through multiple channels, multiple times a day.

The frequent distribution and multi-channeled access to presidential communications today is not unique to the White House: there is a clear demand and expectation for content from all industries to instantaneously be multi-channel ready. To meet this demand, it is important for content to have adaptability built in during the initial production stage. This was conveyed to the audience by Creative Director, Will Steuber:

“To have an effective content creation plan, there are a few challenges that we must address: First, there’s distribution. You [need] to be able to distribute to multiple channels, different devices, different screens. Then there’s the production of content, that needs to transcend [a single] channel.”

Using a content production sample appropriately featuring the Gettysburg Address, Steuber and Kizner demonstrated how TruEdit enables your content team to manage all aspects of multi-channel content production in one centralized, cloud-based location. TruEdit allows your team to keep all elements, metadata, and various treatments of content pieces grouped together in one collaborative structure. All content produced with TruEdit is responsive, so your team can see how it will appear on each mobile device or output channel.

Can you imagine the even greater profound impact the Gettysburg Address would have had, with such multi-channel production capability? Watch the webinar and see the full TruEdit demo here.

Resolve to Optimize Your Content Workflows in 2017

As most digital marketing professionals know, the foundation of successful content marketing initiatives begins with planning ahead. Thinking through objectives, planning your strategy, executing content distribution effectively, and continuously optimizing these steps is a process we live and breathe. At the start of a New Year, the promise of innovative new trends and technologies is as exciting as it is daunting. It can feel unnerving, looking at the months ahead filled with seemingly boundless challenges and opportunities. This year, resolve to optimize and automate your content workflows and cut down on the content chaos with MEI’s Content Calendar Guide. This pairs nicely with CMI’s content planning templates to make the most of the guide.

Fortunately, MEI’s convenient month-by-month guide is here to help you get through the year and ease your content-planning anxiety. This handy guide provides solutions for the most important New Year’s resolution content marketers have: optimizing content and workflows in 2017.

MEI’s Content Calendar Guide has insightful tips and strategic solutions to enable complete optimization of your multichannel content marketing workflows. The result? You’ll work smarter, enhance your brand, and please your customers all year long. Add this smart calendar guide to your multi-channel marketing strategy arsenal for your best year yet!

Download the guide

 

The just-released 2016 B2B content marketing trends report

Pop quiz: Which B2B content marketing tactic and format proved the most effective in 2016?

This report is complimentary to our readers…

Scroll to the bottom of this post to see the answer, and then get answers to dozens more big content marketing questions — including which social media platform was the most effective, how content marketing goals changed over the year, and what were the biggest content marketing challenges — by downloading the free 2016 B2B Content Marketing Report.

Published by Linkedin and co-sponsored by MEI, the report details survey responses from more than 600 marketing professionals in the 100,000+ member Linkedin B2B Technology Marketing Group. It explores the latest trends in content marketing creation, strategy, promotion, targeting, measurement, effectiveness, budgeting, challenges, and more.

Download your copy today to understand the current landscape and best practices, and to fine-tune your content marketing strategies and investments

download

And contact MEI for a demo of how our cost-effective technologies can help you reach and engage more customers in 2017.

***

Answer: Case studies were the most effective format in 2016.

Why Every College Needs a Mobile Strategy in 2017

Every year since 2010, college enrollment numbers have been dropping, and schools are struggling to attract incoming students from an ever dwindling pool of prospective applicants.

Studies have found that tech and social savvy universities see higher student engagement. By grabbing students’ attention in high school with personalized communications and then augmenting college classroom learning with mobile apps and social media, schools see much higher student interaction and enrollment. In fact, 93% of prospective applicants said they want to receive customized admissions information from colleges and the majority of students prefer classes that use digital technology.

Download the infographic to learn why every college should have a mobile applications strategy in 2017 and the 3 keys to success!

Four Must-Haves for Multi-channel Publishing

In today’s mobile, social, omnichannel world, content creators and publishers face a number of challenges. You need your content to reach and engage audiences on the device or platform of the individual’s choice, but you’re often stymied by the amount of time and labor to prepare, enrich and distribute content.

What are the obstacles in your way, and how can you overcome them to produce and deliver your content more efficiently?

Disconnected systems

If you’re like most organizations, you create many different content types—from Word files to Google docs, images to web CMS forms—and you use a variety of different creation tools, storage mechanisms, and review and collaboration platforms to handle those files. If your system can’t differentiate among common file types – Word, for example – being used for different outputs – a print story, a blog, or a tweet – you can end up with content that is unusable in its final output form. Your staff wastes time creating, editing, deleting and re-creating content because  systems aren’t smart enough to provide context.

Also, your systems probably can’t describe all of your content and associated attributes thoroughly and efficiently. For example, basic file systems might only enable you to provide folder and file names; traditional publishing systems might only support print-related metadata. As a result, searches are imprecise, and team members spend a lot of valuable time trying to track down files.

Another issue is to build effective content relationships when files live on different platforms, are managed in different ways and are destined for different channels. Without relationships, how can content such as an image, video and caption, work together as a package? Which items are destined for a print or digital output channel? Consider an image with its associated caption and credit; in print, it leads a simple life with its associated story, but in mobile, it may live in a sequence with other images and videos in a slideshow.

And finally, there’s the workflow process itself – not sharing files or working with one teammate on the same content or any of the other substitutes for real workflow. Workflow is a system’s ability to intuitively or explicitly direct users down the most efficient path to complete their work. Good workflow facilitates collaboration, sharing and transparency by organizing the blend of content types, channels and deadlines into simple and intuitive actions with immediate results. If your workflow process doesn’t do these things, then your team members have to resort to repetitive and manual tasks or bouncing in and out of different systems for each project.

The four principles of an efficient multi-channel publishing solution

TruEdit eliminates the above-mentioned challenges. It was built based on the following four principles to help ensure that you can create content, collaborate as a team on projects, and deliver your content as efficiently as possible across a wide range of platforms and channels:

  1. A platform must support any type of content object.
    TruEdit can store any type of content, whether it’s for print or digital, and it can even store content assignments. You can even create sophisticated variations of the same object type – such as short blog, long blog, and teaser – each of which becomes a unique building block within the content of your organization.
  1. A platform must support unlimited metadata.
    With TruEdit, you can store as much information about your content as you wish. Metadata can include filename, format, title, type, language, keywords, dates, writer, photographer, artist—anything. This metadata makes your content smarter and easier to search and repurpose over time.
  1. A platform must support unlimited hierarchies and content relationships.
    When all of your content is in the TruEdit platform, you can easily create relationships between content objects and organize both your content and your jobs any way you want. For example, you can organize and link content by subject, event, or timeframe, so team members can access and work on everything that’s being produced in one place.
  1. Workflow controls must be platform-independent.
    TruEdit lets you create an unlimited number of workflows—such as for authoring and approving blogs, social posts, web stories, mobile apps, and more. So instead of authoring in a web CMS that has no defined workflow or relationship with content for other channels, you can author web content in TruEdit with a defined workflow that will output the web content to the web CMS and manage the content for social media, digital publishing, print and other content distribution channels. This eliminates manual steps and communication via email, text messages and phone calls as your primary workflow engine.

The TruEdit difference

The TruEdit platform offers many benefits. It provides structure, so you can easily create, use, and repurpose content objects at any time, and create new project or publication workflows as needed. It’s cloud-based, so all of your team members can access and collaborate on the content they need from anywhere in the world. It’s future-proof, allowing you to publish to new media distribution channels and platforms as they arise. It’s lightweight, because it offers the sophistication of high-end systems without the complexity or the system management responsibilities. And it offers a comprehensive multi-channel workflow, enabling you to store content in native formats and then easily enrich and distribute content —from HTML to print, from InCopy to social—whatever you choose. Request a demo to see how TruEdit can boost efficiency and make your digital strategy a reality.

Contact us today to discuss your organization’s workflow challenges and requirements, and to see how TruEdit can help you produce and deliver your content to more channels in less time.

Get to Know Twixl Publisher with Our Free Template Files

If you haven’t heard, MEI has partnered with Twixl media to provide users with the opportunity to use the most affordable and dynamic app solution.

twixl-ipadTwixl Publisher is the perfect option for those who want to create content quickly for their print, web, and mobile channels. Twixl supports content generated from HTML, InDesign and PDFs. From pixel-perfect content for print to responsive HTML for mobile devices, Twixl is the most sensible solution to get you to a finished product.

Nervous Pixel (the creative services team at MEI) has created a slideshow example for you to download right now! The package includes how-to instructions, an InDesign CC file (set up for  a vertical iPad layout), an InDesign library file that includes the Twixl Slideshow Sample, and a collection of sample images with a manuscript.

Note: You’ll need to download a FREE trial of Twixl before accessing the template files – the link is provided on the Twixl Publisher download page.

Take a look at the template files and let us know about your experience with your Twixl trial. Get in touch with us to learn more about full version pricing and why it is the best app creation choice for your team.

Adobe Report: Pressure to Produce Engaging Content is Mounting

multi-screening

According to a report released this month from our partner at Adobe, the pressure is on for digital content creators to produce content that will retain their audience. Adobe polled content consumers from a variety of age groups about their consumption habits. The report shows detailed findings about what today’s digital audience values when surfing the web and what devices they use to access information.

Continue readingbb Adobe Report: Pressure to Produce Engaging Content is Mounting

Boost your Adobe DPS Performance with this Free InDesign Interactive Template

DPS-Interactive-Slideshow-MSO-Free-Template-Download

When I’m tasked to convert someone’s print publication into a tablet edition, I always look for new ways to engage the reader; give them something that they can’t get in the print version. Since the simple mention of HTML sends me into a panic attack, I’m limited to what I can do in InDesign using the Adobe DPS tools. Fortunately, I’m crafty as well as meticulous.

Continue readingbb Boost your Adobe DPS Performance with this Free InDesign Interactive Template

How Workplace Chaos Kills Our Productivity


How Work Isn't Working Infographic

Modern companies suffer from modern problems. Some of these issues aren’t obviously linked to our job descriptions, but they exist all the same.

The problem is how we work.

We spend way too much time looking for files, emails and reports — before being able to process it all and decide the best course of action. So just getting started on the job is a challenge.

Additionally, team collaboration — a linchpin to productivity — faces its own external pressures. Teams have to learn how to work together in the face of a constant barrage of emails, tweets, voicemails, texts, meetings, and chat windows.
Continue readingbb How Workplace Chaos Kills Our Productivity