In today’s mobile, social, omnichannel world, content creators and publishers face a number of challenges. You need your content to reach and engage audiences on the device or platform of the individual’s choice, but you’re often stymied by the amount of time and labor to prepare, enrich and distribute content.
What are the obstacles in your way, and how can you overcome them to produce and deliver your content more efficiently?
If you’re like most organizations, you create many different content types—from Word files to Google docs, images to web CMS forms—and you use a variety of different creation tools, storage mechanisms, and review and collaboration platforms to handle those files. If your system can’t differentiate among common file types – Word, for example – being used for different outputs – a print story, a blog, or a tweet – you can end up with content that is unusable in its final output form. Your staff wastes time creating, editing, deleting and re-creating content because systems aren’t smart enough to provide context.
Also, your systems probably can’t describe all of your content and associated attributes thoroughly and efficiently. For example, basic file systems might only enable you to provide folder and file names; traditional publishing systems might only support print-related metadata. As a result, searches are imprecise, and team members spend a lot of valuable time trying to track down files.
Another issue is to build effective content relationships when files live on different platforms, are managed in different ways and are destined for different channels. Without relationships, how can content such as an image, video and caption, work together as a package? Which items are destined for a print or digital output channel? Consider an image with its associated caption and credit; in print, it leads a simple life with its associated story, but in mobile, it may live in a sequence with other images and videos in a slideshow.
And finally, there’s the workflow process itself – not sharing files or working with one teammate on the same content or any of the other substitutes for real workflow. Workflow is a system’s ability to intuitively or explicitly direct users down the most efficient path to complete their work. Good workflow facilitates collaboration, sharing and transparency by organizing the blend of content types, channels and deadlines into simple and intuitive actions with immediate results. If your workflow process doesn’t do these things, then your team members have to resort to repetitive and manual tasks or bouncing in and out of different systems for each project.
The four principles of an efficient multi-channel publishing solution
TruEdit eliminates the above-mentioned challenges. It was built based on the following four principles to help ensure that you can create content, collaborate as a team on projects, and deliver your content as efficiently as possible across a wide range of platforms and channels:
- A platform must support any type of content object.
TruEdit can store any type of content, whether it’s for print or digital, and it can even store content assignments. You can even create sophisticated variations of the same object type – such as short blog, long blog, and teaser – each of which becomes a unique building block within the content of your organization.
- A platform must support unlimited metadata.
With TruEdit, you can store as much information about your content as you wish. Metadata can include filename, format, title, type, language, keywords, dates, writer, photographer, artist—anything. This metadata makes your content smarter and easier to search and repurpose over time.
- A platform must support unlimited hierarchies and content relationships.
When all of your content is in the TruEdit platform, you can easily create relationships between content objects and organize both your content and your jobs any way you want. For example, you can organize and link content by subject, event, or timeframe, so team members can access and work on everything that’s being produced in one place.
- Workflow controls must be platform-independent.
TruEdit lets you create an unlimited number of workflows—such as for authoring and approving blogs, social posts, web stories, mobile apps, and more. So instead of authoring in a web CMS that has no defined workflow or relationship with content for other channels, you can author web content in TruEdit with a defined workflow that will output the web content to the web CMS and manage the content for social media, digital publishing, print and other content distribution channels. This eliminates manual steps and communication via email, text messages and phone calls as your primary workflow engine.
The TruEdit difference
The TruEdit platform offers many benefits. It provides structure, so you can easily create, use, and repurpose content objects at any time, and create new project or publication workflows as needed. It’s cloud-based, so all of your team members can access and collaborate on the content they need from anywhere in the world. It’s future-proof, allowing you to publish to new media distribution channels and platforms as they arise. It’s lightweight, because it offers the sophistication of high-end systems without the complexity or the system management responsibilities. And it offers a comprehensive multi-channel workflow, enabling you to store content in native formats and then easily enrich and distribute content —from HTML to print, from InCopy to social—whatever you choose. Request a demo to see how TruEdit can boost efficiency and make your digital strategy a reality.
Contact us today to discuss your organization’s workflow challenges and requirements, and to see how TruEdit can help you produce and deliver your content to more channels in less time.