Lab Aids

LAB-AIDS has Educational Publishing Down to a Science

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K–12 science publisher dramatically reduces time-to-market with cloud-based collaboration and workflow solution Founded in 1963 by a science teacher from Long Island, N.Y., LAB-AIDS is a K–12 educational publisher dedicated to hands-on learning in science classrooms. The company enriches the science classroom experience by providing educators with the materials and equipment they need to execute … continue…


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MEI and Twixl media tour USA with mobile publishing solutions

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After stops in NYC and Philly, the Twixl U.S. road show rolled into Washington DC yesterday for a full day seminar co-sponsored by MEI and Bates Creative. Held at the Mathematical Association of America’s Carriage House, the event attracted a diverse audience representing nonprofits, commercial publishers and corporate marketers. Bates Creative President and CEO Debbie … continue…


Equality magazine digital

How MEI Took the Human Rights Campaign’s Equality Magazine Mobile

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We sat down with Will Steuber, Creative Marketing Director at MEI, to hear about how he and the Nervous Pixel team helped Human Rights Campaign’s (HRC) Equality Magazine go mobile with Twixl Publisher and TruEdit. How did Human Rights Campaign (HRC) first start working with MEI? Three years ago, the HRC was looking to get a … continue…


Human Rights Campaign Case Study

Human Rights Campaign Blazes Digital Trail for Equality Magazine with MEI

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We recently had the opportunity to interview Anastasia Khoo, CMO of Human Rights Campaign (HRC) and learn how they are using TruEdit with Twixl Publisher to publish the Equality Magazine mobile app and her digital marketing plans for the future. How have things changed since you first got involved with HRC? I’ve always worked on progressive issues. When … continue…


Digital Publishing with TruEdit

Four Must-Haves for Multi-channel Publishing

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In today’s mobile, social, omnichannel world, content creators and publishers face a number of challenges. You need your content to reach and engage audiences on the device or platform of the individual’s choice, but you’re often stymied by the amount of time and labor to prepare, enrich and distribute content. What are the obstacles in … continue…


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Billboard Magazine mobile app – Twixl-built and on the charts

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Billboard Magazine needed a mobile app platform that provided readers with a  digital experience across its mobile device and online magazine audiences. Billboard Magazine and its publishing group, Prometheus Global Media, are now live with the app built on Twixl Publisher. Twixl is easy-to-use, migration-ready from other legacy digital publishing platforms, and provides Billboard with … continue…


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The Hollywood Reporter App – Now Built with Twixl Publisher

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When The Hollywood Reporter approached MEI about Twixl Publisher, THR’s goal was to find a cost-effective mobile app solution that would continue to provide value to their subscribers and to meet its aggressive deadline to migrate from their previous digital publishing solution. Twixl and MEI met the challenge. Experience The Hollywood Reporter on the Twixl … continue…


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Human Rights Campaign’s Equality Magazine – built with Twixl Publisher and TruAuthor

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MEI is pleased to announce the release of the new Equality Magazine app, published by the Human Rights Campaign. Equality Magazine is the first published North American app built on the Twixl Publisher 5 platform and with content created with TruAuthor, the responsive HTML authoring tool available in TruEdit. The summer 2016 issue consists of … continue…


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MEI to Talk TruEdit and Twixl Publisher at AM&P 2016

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Association Media & Publishing (AM&P)‘s 2016 Annual Meeting takes place in Washington, DC from June 27-29, and MEI is pleased to announce that a team will be hosting a booth at the event to discuss multi-channel publishing and share the benefits of TruEdit and Twixl Publisher! AM&P describes themselves as “the premier membership organization serving … continue…


Twixl Slideshow Download

Get to Know Twixl Publisher with Our Free Template Files

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If you haven’t heard, MEI has partnered with Twixl media to provide users with the opportunity to use the most affordable and dynamic app solution. Twixl Publisher is the perfect option for those who want to create content quickly for their print, web, and mobile channels. Twixl supports content generated from HTML, InDesign and PDFs. From … continue…