Periodic Table of Content Marketing

Brand2Global and Pennsylvania Marketing Summit Recaps


This month we hit two amazing marketing summits, one on each coast. Here are our Coast-to-Coast top takeaways! Pennsylvania Marketing Summit Recap MEI attended the Pennsylvania Marketing Summit last week at the Ritz Carlton Hotel in Philadelphia. It was a gorgeous summer day with a standing room only crowd that had come together to discuss … continue…

Lab Aids

LAB-AIDS has Educational Publishing Down to a Science


K–12 science publisher dramatically reduces time-to-market with cloud-based collaboration and workflow solution Founded in 1963 by a science teacher from Long Island, N.Y., LAB-AIDS is a K–12 educational publisher dedicated to hands-on learning in science classrooms. The company enriches the science classroom experience by providing educators with the materials and equipment they need to execute … continue…


MEI Releases New Versions of Page Director ALS, AdForce and ALS for Magazines


ALS 5.8.1 Runs on OSX El Capitan for improved performance Managing Editor Inc. (MEI), a leading provider of software solutions for the publishing industry, has announced new releases of Page Director Ad Layout System (ALS), AdForce®, and ALS for Magazines. These upgrades for MEI’s popular page-planning tools run on Apple OSX El Capitan, which provides … continue…


Approval Management – Time saving new feature in vjoon K4 version 7


I’ve been working as part of a creative team in one way or another for the past 20+ years and every project I’ve ever worked on includes a review and approval process. This is an often overlooked aspect when estimating the length of time it takes to complete a project. Whether your content team creates … continue…


MEI and Twixl media tour USA with mobile publishing solutions


After stops in NYC and Philly, the Twixl U.S. road show rolled into Washington DC yesterday for a full day seminar co-sponsored by MEI and Bates Creative. Held at the Mathematical Association of America’s Carriage House, the event attracted a diverse audience representing nonprofits, commercial publishers and corporate marketers. Bates Creative President and CEO Debbie … continue…

Equality magazine digital

How MEI Took the Human Rights Campaign’s Equality Magazine Mobile


We sat down with Will Steuber, Creative Marketing Director at MEI, to hear about how he and the Nervous Pixel team helped Human Rights Campaign’s (HRC) Equality Magazine go mobile with Twixl Publisher and TruEdit. How did Human Rights Campaign (HRC) first start working with MEI? Three years ago, the HRC was looking to get a … continue…

Human Rights Campaign Case Study

Human Rights Campaign Blazes Digital Trail for Equality Magazine with MEI


We recently had the opportunity to interview Anastasia Khoo, CMO of Human Rights Campaign (HRC) and learn how they are using TruEdit with Twixl Publisher to publish the Equality Magazine mobile app and her digital marketing plans for the future. How have things changed since you first got involved with HRC? I’ve always worked on progressive issues. When … continue…

Digital Publishing with TruEdit

Four Must-Haves for Multi-channel Publishing


In today’s mobile, social, omnichannel world, content creators and publishers face a number of challenges. You need your content to reach and engage audiences on the device or platform of the individual’s choice, but you’re often stymied by the amount of time and labor to prepare, enrich and distribute content. What are the obstacles in … continue…


Billboard Magazine mobile app – Twixl-built and on the charts


Billboard Magazine needed a mobile app platform that provided readers with a  digital experience across its mobile device and online magazine audiences. Billboard Magazine and its publishing group, Prometheus Global Media, are now live with the app built on Twixl Publisher. Twixl is easy-to-use, migration-ready from other legacy digital publishing platforms, and provides Billboard with … continue…


The Hollywood Reporter App – Now Built with Twixl Publisher


When The Hollywood Reporter approached MEI about Twixl Publisher, THR’s goal was to find a cost-effective mobile app solution that would continue to provide value to their subscribers and to meet its aggressive deadline to migrate from their previous digital publishing solution. Twixl and MEI met the challenge. Experience The Hollywood Reporter on the Twixl … continue…