3 Ways to Optimize Pharma Customer Experience

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Not so long ago, most people put extraordinary trust in their primary healthcare provider, accepting their recommendations for pharmaceutical products and care without consulting other sources. However, the digital age has revolutionized healthcare and consumers have come to expect detailed information about all aspects of specific medical conditions and treatment. With greater access to online … continue…


TruEdit President’s Day Webinar

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In the spirit of the holiday, MEI’s Creative Director Will Steuber and Senior Director of Business Development Brett Kizner began our President’s Day webinar by acknowledging how White House communications and national media coverage have changed significantly in the age of technology. Harkening back to the days of President Lincoln’s Gettysburg Address, the audience of … continue…


DuPont Evalio FieldPartner US App: Powerful Digital Insights for 21st Century Farmers

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TruEdit’s mobile publishing capabilities are on display in DuPont’s Evalio FieldPartner US app, available today from Apple iTunes, by providing timely information on proven, local crop protection products for weed, disease, and insect control. Product recommendations are sorted by use with application timing, guidelines and best practices, as well as crop rotation intervals. Crop phenology charts provide … continue…


DuPont partners with MEI to Create Crop Protection Sales Enablement Mobile Apps

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Chemical leader DuPont’s Crop Protection division is on a mission to help the world’s farmers stave off crop loss and feed a rapidly growing population. The team has partnered with MEI to empower its global sales force and customers with mobile apps that deliver critical product information on demand. Founded in 1802, DuPont is a science and engineering … continue…


Celebrating Valentine’s Day with Content We Love

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Valentine’s Day doesn’t have to be all about fancy dinner reservations, flowers and chocolates. This year, we’re celebrating Valentine’s Day by loving what we do – providing customized solutions that enable our clients to create quality content their audiences love. No matter the industry, MEI takes pride in offering cloud-based content solutions to help our … continue…


Content Workflow Strategy

Resolve to Optimize Your Content Workflows in 2017

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As most digital marketing professionals know, the foundation of successful content marketing initiatives begins with planning ahead. Thinking through objectives, planning your strategy, executing content distribution effectively, and continuously optimizing these steps is a process we live and breathe. At the start of a New Year, the promise of innovative new trends and technologies is … continue…


MEI is Aiming to Help You Propel Your Business Goals in 2017

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To our valued clients On behalf of the entire MEI team, I’d like to take a moment to thank you for being part of our success — and to remind you that we’re here to help you achieve your business objectives in 2017. Staying ahead of content workflow trends 2016 was MEI’s 26th year in … continue…


MEI presents TruEdit to the Los Angeles InDesign User Group

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  MEI is pleased to announce our attendance and presentation at the LA InDesign User Group (LAIDUG) event on Thursday, Jan 19th at General Assembly in Santa Monica. Every other month, this group of 50 or more members gather in various locations around the Los Angeles area to discuss the programs they know and love … continue…


TruEdit Toolbox

A Box Full of Powerful Publishing Automation Tools: TruEdit Toolbox

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The MEI Customer Success team, consisting of engineers, developers and  installation staff, have been providing custom solutions to publishers for over 20 years. During this time, MEI engineers have been collecting and perfecting automations that expedite the workflow processes and shorten the time to market. These tools have been adapted for broad appeal and conveniently … continue…


Content Marketing Report

The just-released 2016 B2B content marketing trends report

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Pop quiz: Which B2B content marketing tactic and format proved the most effective in 2016? This report is complimentary to our readers… Scroll to the bottom of this post to see the answer, and then get answers to dozens more big content marketing questions — including which social media platform was the most effective, how … continue…