TruEdit and Twixl Power New NEA Today Magazine App

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National Education Association and Network Media Partners Launch New NEA Today Magazine Mobile App—with Workflow Powered by MEI’s TruEdit and Twixl Publisher The National Education Association (NEA), the nation’s largest professional employee organization, is committed to advancing the cause of public education. NEA members work at every level of education—from pre-school to university graduate programs. The … continue…


Shawna Unger

From Letterpress To CSS in Only 22 Years

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Kicking and Screaming— I was dragged from the print world into the digital world kicking and screaming. Phones? I’d still have a rotary if I could. Books? I like the paper kind. Video games? I’ve not touched one since our Intellivision died back in the mid 80’s. Nostalgic? Maybe just a little bit. I was … continue…


3 Ways to Future-Proof Your Technology Investments

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Businesses today are rapidly integrating technology into their operations, and it’s easy to get trapped into making purchases prematurely or to miss opportunities. If you start with the right people, streamlined processes, executive support, and the right integration partner, you are on the right track. The key to staying ahead of the competition is to be proactive, not … continue…


AM&P

Print vs. Digital: Finding the Right Balance for Associations

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Last week I had the opportunity to attend the AM&P NYC breakfast education seminar on April 7th  to hear about the challenges association publishing execs must consider to strike the right media mix between digital and print for their audiences. Michel Winkelman of Leverage Media moderated the seminar which featured Paul Tarricone, Editor and Publisher … continue…


TruEdit Overview

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MEI is excited to announce the release of TruEdit Overview, a new publishing application that instantly shows the visual status of your InDesign project. TruEdit Overview provides a display of InDesign pages for a specific issue, project or publication managed in TruEdit. Whether you’re monitoring the pages of a magazine, the latest association newsletter, marketing materials … continue…


Twixl Publisher 5.2 Enhances Article Based Publishing

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The Twixl Publisher mobile application platform never disappoints in their releases and the 5.2 version is no exception! To get the new release, select “Check for updates…” in the macOS app, download the new release here, or get started with a free Twixl trial! Twixl Publisher 5.2 Features At-a-Glance Paywall improvements include a new look and feel and Paywall now displays … continue…


Typography for Multichannel Content

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When establishing font sizes, keep in mind that often the content will be presented on many channels including phones, tablets and print pieces. For the print piece, we know exactly how large the medium is so we can set our paragraph styles and character styles in InDesign, most body copy will read well at 10-12 points. … continue…


Exploring the Customer Journey at Pharma CX Summit

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Over the past two days, MEI has been a part of the Pharma CX Summit in Summit, NJ. What better town to host a summit, right? A common thread of the customer experience is, of course, the customer journey. The professional marketers gathered here studied and analyzed their buyers journeys in an effort to improve connections with their brand. … continue…


3 Ways to Optimize Pharma Customer Experience

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Not so long ago, most people put extraordinary trust in their primary healthcare provider, accepting their recommendations for pharmaceutical products and care without consulting other sources. However, the digital age has revolutionized healthcare and consumers have come to expect detailed information about all aspects of specific medical conditions and treatment. With greater access to online … continue…


TruEdit President’s Day Webinar

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In the spirit of the holiday, MEI’s Creative Director Will Steuber and Senior Director of Business Development Brett Kizner began our President’s Day webinar by acknowledging how White House communications and national media coverage have changed significantly in the age of technology. Harkening back to the days of President Lincoln’s Gettysburg Address, the audience of … continue…