Institutional Investor is a leading business-to-business publisher that focuses primarily on international finance. Based in New York City, II produces magazines, newsletters and journals as well as directories, books and maps.
In 2010, II approached MEI to help streamline and automate the process of getting print content out of its vjoon K4 Cross-Media Publishing Platform database and into its content management system to be published online. Under II’s old setup, users had to work directly within the CMS, copying and pasting “finished” content from vjoon K4 and then manually reapplying styles (adding bold or italic tags, for example), creating hyperlinks and updating metadata. II staff wanted to use its industry-leading vjoon K4 system to edit and refine web content, so it needed a solution that would automatically pull that content out when it was ready, push it along in a CMS-compatible format — complete with tagging and related data — reinterpret it and post it online.
To complete the process, this content is brought into the CMS and laid out for the web. To handle this, MEI developed a Java application that interprets and transforms the content output by the XML Exporter and XSLTs, and then processes and ingests it into the CMS, where it can be posted online. Finally, the system communicates back to vjoon K4, ensuring that custom metadata field values for authors and categories are synchronized between the linked systems.