AARP, one of the largest nonprofit, nonpartisan membership organizations benefiting people ages 50 and older, uses the K4 Publishing System to reach more than 40 million members. The organization manages content and design with its 90-seat K4 setup to produce AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin and AARP Bulletin Today, the go-to daily news source for AARP’s members; AARP Segunda Juventud, the only bilingual U.S. publication dedicated to the 50+ Hispanic community; and the group’s website, AARP.org.
With the assistance of MEI integration partner Publishing Connections Inc. (PCI), AARP migrated from Quark Publishing System to an Adobe-based K4 workflow in 2008. The monthly AARP Bulletin started production under K4 in August; AARP The Magazine and Segunda Juventud transitioned in November.
Reaching more than 24 million households, AARP The Magazine delivers comprehensive lifestyle content through celebrity interviews; health, fitness, consumer and financial features; and book and movie reviews. K4 manages the bimonthly’s three editorial versions, each targeted toward a different age group — ages 50-59, 60-69 and 70 and over.
PCI also designed and implemented AARP’s print-to-web workflow using the Scriba XML solution (now offered by eMerge Consulting), which integrates with K4’s XML Exporter add-on and repurposes content from the database. PCI developed AARP’s K4 workflow and configuration, provided various types of training to different users, performed workflow testing, and delivered rollout support.