Prometheus asked us to help them produce a custom-branded app experience for three of its publications — Billboard, The Hollywood Reporter and Adweek.
We answered the call to develop each app using Adobe® Digital Publishing Suite™ and InDesign®, and built central app storefronts for each using MEI Portico™. Our experts also developed custom html features and provided program-integrated training to get each title up and running.
All three apps needed to reflect the unique style of each publication and offer a custom app experience to subscribers. At the same time, an efficient production workflow was required in order to publish to the iPad.
MEI’s solution specialists spent two days on-site with the creative teams at each publication to introduce the nuts and bolts behind building an app. While learning the interactive toolset in Adobe DPS, the staff also trained in best practices for app creation, making the transition from print to tablet intuitive and seamless
Prometheus wanted to provide a place for its print and new digital subscribers to access app content easily, so we put Portico’s robust entitlement sign-in feature to work. Portico also provides an experience management platform that allows administrators to change their storefront without having to submit an update to the App Store.
All three of Prometheus’ titles are outfitted with vjoon K4 to manage their print workflows. K4’s ability to integrate with Adobe DPS makes migrating print content in familiar InDesign® environments to app folios intuitive and easy to output to the tablet app.
Portico sitemaps and wireframes were devised with help from MEI's creative services team, Nervous Pixel, to hit on each area of user experience importance in either orientation.
Prometheus was already using K4 for its InDesign print production and The Hollywood Reporter was the first to publish to tablet using the K4 publishing model.